London, 10 September 2012 – Frédéric Michel has been named Europe Director, Public Affairs and Communication at Telefónica. MrMicheljoins Telefónica Group from News Corporation where he most recently served as Senior Vice-President, Government Affairs and Public Policy for Europe.
In his newly-created role, beginning on 15 October, Mr Michel will report to Richard Poston,Telefónica Europe’s Director of Corporate Affairs, and will help lead Telefónica's EU strategy, based in Brussels. He will pursue a wide remit, developing and leading Telefónica’s communications and public affairs strategies on EU regulatory and public policy issues, assisting the formulation of policy, providing support and strategic advice to the executive leadership of the Company and its operational businesses across Europe.
Commenting on today’s appointment, JoseMaria Alvarez-Pallete, Chairman and CEO of Telefónica Europe, said: “It is necessary for Europe to recover leadership in innovation and technology and retain talent as critical levers to successfully tackle the present European economic situation and ensure growth. Telefónica is committed to playing its part and Frédéric's considerableinternational experience combined with his ability to help companies contribute to the European debate will be a substantial asset as we continue our digital transformation. I am pleased that he will play an important role in the delivery of our overall European business strategy at a time of significant opportunity for the business.”
Telefónica Europe comprises businesses in Spain, Germany, UK, Czech Republic, Slovakia and Ireland, employing over 57,000 staff, supporting 103m customers – representing 20 percent of the European population. Frédéric will work closely with all the Telefónica Europe operating businesses to ensure a consistent and coherent approach within Brussels.
Mr Michel said: “Telefónica is leading its industry in breaking new frontiers in the digital world in some of the biggest and most competitive marketplaces - from South America to the UK. In a critical economic climate, Europe needs to be able to rely on major industry players thatare committed to investing, helping innovation and fostering opportunities for young entrepreneurs. Telefónica has a genuine ambition to help draw the EU policy road map and I look forward to contributing to a team that will be crucial in delivering our long-term growth goals. ”
Mr Michel was previously Founding Director of the international think-tank Policy Network launched by the UK Prime Minister [1999-2003], Managing Partner of the international consultancy ReputationInc [2003-2009] and most recently held the positions of Director Public Affairs, Europe and Senior Vice-President , Government Affairs and Public Policy, Europe at News Corporation [ 2009-2012].
Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation and number of customers. From this outstanding position in the industry, and with its mobile, fixed and broadband businesses as the key drivers of its growth, Telefónica has focused its strategy on becoming a leading company in the digital world.
The company has a significant presence in 25 countries and a customer base that amounts close to 312 million accesses around the world. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy.
Telefónica is a 100% listed company, with more than 1.5 million direct shareholders. Its share capital currently comprises 4.551.024.586 ordinary shares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao and Valencia) and on those in London, New York, Lima, and Buenos Aires.
Telefónica Europeplc media contact:
Head of Media Relations
m +44 (0)7912 072 777
Telefónica Europe plc news release can be accessed at our website: www.Telefónica.com/europe